Identify storylines and create talking points
Coach and direct participants
Record and edit episodes
Develop promotion strategy
Develop campaign strategy, objectives and messages
Recommend marketing mix and negotiate media
Create, execute and manage campaign
Assess relative brand strength, differentiation, and positioning
Develop brand and identity strategy, frameworks, and messaging
Assess and develop customer experience approach, process, and metrics
Assess market potential and competitive strengths
Create segmentation models and ideal customer profiles
Develop competitor landscapes, market briefs, and battlecards
Craft and implement quantitative research
Conduct voice of customer research (e.g., win/loss, customer satisfaction, and engagement interviews)
Conduct focus groups
Facilitate strategic conversations and scenario planning
"Ms. Keyes has excellent aptitude to gather business intelligence. She offers a practical, business-minded analysis so that decisions can be made with confidence."
"I have had the pleasure of working with Samantha Keyes on numerous occasions in my career. I highly recommend her strategic consulting capabilities as they are top-notch. She has an uncanny ability to analyze market, client and competitive insights and turn them into strategic business recommendations. I’ve experienced her work in market segmentation, win/loss analysis, product development, product roadmapping and brand building. She always leads with a “data beats opinion” mindset and creates practical and sustainable recommendations for any size business."
"I have had the wonderful opportunity to work with Samantha at two different companies. She is not only a pleasure to work with but is one of the smartest, most strategic thinkers providing insights and actions that would be helpful to any company. I look forward to being able to work with her again; knowing that she could add great value to my company’s bottom line."
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