Services
Brand and marketing strategy
Assess relative brand strength, differentiation, and positioning
Develop brand and identity strategy, frameworks, and messaging
Assess and develop customer experience approach, process, and metrics
Research and insight development
Craft and implement quantitative research
Conduct voice of customer research (e.g., win/loss, customer satisfaction, and engagement interviews)
Conduct focus groups
Facilitate strategic conversations and scenario planning
Market and competitive intelligence
Assess market potential and competitive strengths
Create segmentation models and ideal customer profiles
Develop competitor landscapes, market briefs, and battlecards
Thought leadership promotion
Develop campaign strategy, objectives and messages
Recommend marketing mix and negotiate media
Create, execute and manage campaign
Podcast development
Identify storylines and create talking points
Coach and direct participants
Record and edit episodes
Develop promotion strategy