About us
Samantha Keyes
After a successful 25-year career in building and leading teams in business-to-business marketing, intelligence, and strategy, I have started my own independent advisory firm, Keyes2Tomorrow.
I am an insights-driven and results-oriented leader that enjoys answering difficult business questions. My strength is the ability to synthesize large amounts of disparate information into compelling and actionable insights that fuel strategic decision-making and growth.
Relevant experience
Developed and launched new brands and the corresponding management tools
Developed and managed brand engagement marketing campaigns
Served as the voice of the customer expert and developed customer loyalty/NPS research programs
Created customer experience strategies aligned to brand
Built and led intelligence teams
Created segmentation and targeting models, ideal customer profiles, market sizing models and competitive battlecards
Built and led win/loss and sales enablement programs